Butcombe Brewery has appointed Emmy Webster as Marketing Manager in what is a new role for the Bristol-based company.
The new role will see Emmy lead the marketing strategies for Butcombe and Liberation breweries, and associated brands, as well as social and digital media and customer marketing programmes. Emmy joins Butcombe from on-trade drinks supplier, Matthew Clark, where she previously worked as Marketing Communications Manager, overseeing PR, digital and communications strategies. Emmy also brings experience in brand and marketing strategies having worked with Somerset cider producer, Orchard Pig during key growth stages.
Geraint Williams, Managing Director of Butcombe Brewery said, “This is a senior role within the management team and we welcome Emmy to Butcombe. We have a clear vision to be the leading brewery in the south west and our communications strategy is pivotal to achieving that goal. Emmy has significant knowledge of our industry and the region as a whole, and her experience will be invaluable to the rest of the team.”
Emmy Webster said, “Butcombe is a leading brand in the brewing sector and I am delighted to have been offered this role. To be involved at this stage of the company’s evolution is very exciting and I am looking forward to working with the team, and the brand, as the business continues to grow and strengthen.”
Mark Crowther, Chief Executive of Liberation Group, which owns Butcombe Brewery, commented, “Emmy’s appointment comes at an important time for the Group. We have made no secret of our aspirations to extend our reach in the UK, building on the incredibly successful model we have established in the Channel Islands. Our marketing and communications activity is a crucial element in the success of our longer term business plan and the appointment of Emmy Webster is an important step towards delivering our objectives.”