Beer Craft

Ilkley Brewery appoints head of sales, enlists new agency for national growth

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Ilkley Brewery has appointed Josie Ludford as their new head of sales and I Like Press as their retained PR company.

In this new role, Josie will head the sales department with a remit to increasing coverage, routes to market and new ways of working. Josie joins with a vast knowledge of the industry from her previous roles as National On-Trade Manager for Brewdog and before that Josie was the Northern Sales Rep for Brewdog and Ossett Brewery. She is a certified cicerone, has worked developing international markets, and is highly regarded in the industry. I Like Press will lead on national campaign to coincide with the big plans for 2016.

Ilkley Brewery see this is an important stepping stone in their 2016 plans and the appointments are designed to emphasise the brewery’s new vision following the major share acquirement by Half Full Beer Co. The brewery had an incredible 2015 and are looking to build on growth maintained in the year, having taken the capacity of the brewery to 45,000 pints per week and having sold nearly 2 million pints. The brewery now exports to over 10 countries including USA, China, Sweden and across mainland Europe with every one of the bottled beers gaining a national award. The company also now boasts a fleet of 4 vans delivering cask, keg and bottled beer across the north.

Josie Ludford, Head of Sales, Ilkley Brewery says:

“I am extremely excited to get started in my new role at Ilkley. We are a small but fast growing company and are now at a very exciting phase of development, which is just one of the reasons I was attracted to this job. The focus over the next 12 months will be identifying new markets both nationally and internationally as well as building a brand new field sales team – a challenge I’m very much looking forward to.

Luke Raven, Director, Ilkley Brewery says:

“Josie is joining us to head up our Sales dept with a remit to increase our coverage, routes to market and reputation. She brings with her a wealth of experience from within the industry, as well as plenty of fresh ideas… We are all extremely excited about Josie joining the management team, as we feel she provides us with the best possible opportunity to grow and develop the Ilkley Brewery brand. I Like Press understood the aims and we look forward to working closely with them on the next chapter”

Simon Fogal, Director, I Like Press says: 

“Beer is a rather crowded market these days, we have some exciting plans to make Ilkley Brewery stand out whilst helping steer growth for the brewery through ambition and opportunity. All the more for maintaining Ilkley’s beer story.”

To find out more about Ilkley Brewery, visit: www.ilkleybrewery.co.uk or follow Ilkley Brewery on Twitter @Ilkleybrewery and Facebook www.facebook.com/ilkley.brewery

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