Beer Craft

London bakery explores the bond between bread and beer

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The world’s first beer bakery has opened its doors in Hackney, East London, serving up an exclusive range of breads specifically baked to complement beer and its natural ingredients.

The Beer Bakery was crafted in partnership with AB InBev and Tom and Henry Herbert of The Fabulous Baker Brothers to celebrate the unique bond beer and bread share, so it is not strictly craft at all.

They will be creating a selection of six different breads from sourdough to spelt and barley, each inspired by a different beer from one of the world’s biggest brewers; bringing together the Great British Pub and the rise of Artisan Bakeries.

Beer and bread? Well, I suppose they have the same basic ingredients. But I have to admit that I was little perplexed as to why AB InBev was teaming up with The Fabulous Baker Brothers to create bread.

When Tom and Henry Herbert aren’t at the frontline of their Hobbs House Bakery you may see them on the television or at events performing as their double act The Fabulous Baker Brothers. These brothers have been bringing the ultimate bread and meat combinations to you since 2012, with a series on Channel 4 and More4. When they were growing up Henry decided that Tom had the bread thing covered and that he wouldn’t follow his path but would become a chef. Little did he know that, after a few successful years in London, that the two brothers would end up working next door to each other, Henry as the Butcher and Tom as the Baker.

AB InBev is one of the largest brewers. They have a   portfolio of over 200 beer brands including Budweiser, Corona, Stella Artois, Beck’s, Leffe, Hoegaarden, Skol, Brahma, Victoria, Modelo, Michelob – the list goes on and on. Anheuser-Busch InBev has approximately 155 000 employees based in 25 countries worldwide. In 2014, AB InBev realized 47.1 billion USD revenue.

So when AB InBev approached Tom and Henry, they rose to the challenge – taking more than 80 hours in their family bakery Hobbs House to refine the recipes and using a total of 26 different types of natural ingredients in the process.

In their own words, the breads they created were:

Spelt and Barley Pineapple Soda Bread packed with chunks of pineapple and a hoppy undertone that matches the flavour profile of Stella Artois. It will pair beautifully with mature cheddar.

Blond Sourdough made with a hint of malt and stone baked for a beautiful crust to bring the classic flavours of Leffe Blond to life. It will make an ideal base for a thick, rustic sandwich.

Spiced Orange and Coriander All Butter Brioche infused with nutmeg and cloves for those with a sweeter tooth, based on the Hoegaarden beer, and served as six mouth-watering glazed buns.

Sea Salt and Lime Encrusted Cornbread, inspired by the fresh flavours of Corona, sprinkled with coarse maze for added crunch (and best served with beautifully hot chilli-con-carne, fresh guacamole, hot salsa and a dollop of sour cream).

Bud Tiger Bread – inspired by the All-American classic Budweiser – created as the perfect base for the classic NY Reuben sandwich.

An Apple, Walnut, Barley and Malted Wheat Seeded Loaf perfect for that British staple, ‘The Ploughman’s sandwich’, and a cold glass of Beck’s Vier.

Tom Herbert of The Fabulous Baker Brothers said:

“Beer and breads share a natural history that dates back as far as 6,000BC. As passionate bakers – and beer drinkers – we were immediately excited to be part of The Beer Bakery. We can’t wait to hear what the public think of the beer bread range; hopefully they are tempted to raise a glass and also have a go at baking themselves.”

Hugo Anderson, Brewmaster at AB InBev said:

“I have been in the industry over 36 years and I still marvel at the beauty of beer. Just a few natural ingredients – barley, yeast, hops and water – and you can make a vast array of wonderful tasting beers, each with its own individual, subtle flavour. This is the same with bread. Beer and bread really are a naturally perfect match.”

So, there you have it – bread ‘inspired’ by beer.

Each bread will sell for between £3.00 and £3.50, so if you fancy some bread with your beer visit




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