Beer Craft

Purity keeps hold off Sustainable Manufacturer of the Year title

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Purity Brewing Company has been named ‘Sustainable Manufacturer of the Year’ for the second year running at Insider’s Made in the Midlands Awards.

The craft brewery, which also currently holds the national title, has been recognised once again for its dedication to its ‘Pure Eco’ credentials.

Judges said: “Purity won the judge over with not so much a sustainable strategy but an entire green ethos. Its huge range of investments and policies included a wetland system to naturally clean and filter water; a steam capture system to cut energy usages and series of CO2 reduction schemes.”

Purity produces the likes of UBU, Mad Goose, Pure Gold, Lawless Lager and Longhorn IPA on a farm in the beautiful Warwickshire countryside, working to one simple mission: brewing great beer without prejudice, with a conscience, and with a consistency and an attention to detail, which is second to none.

Since winning last year’s regional and national crowns, the brewery has introduced more canned product lines in order to continue improving upon its efforts to be environmentally friendly through the use of more sustainable packaging formats.

Lawless Lager, Longhorn IPA and hoppy black beer Saddle Black are all now available in 330ml craft cans from the brewery shop or online at www.bottleshack.uk

The sustainability award also means Purity will now go on to the national ceremony in Liverpool in July for the second year running.

Purity MD, Paul Halsey, comments: “To win this award two years in a row, with a national honour to boot, makes us all very proud. It is real testament to everything we do at the brewery to keep improving on our sustainability measures whilst always maintaining the quality of our beers.”

For more information on Purity and its eco-friendly initiatives, visit www.puritybrewing.com

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